A Candid Concept

I’ve been inspired to help business owners from a young age when I saw my mom follow her dreams to build a business that leveraged her talents as a photographer, yet struggle to do it all; manage the business, grow the business and do the work in the business. We were a family business with everyone chipping in on nights and weekends when I got my first taste of entrepreneurialism.

After college, I returned to the family business eager to make a difference. Within just a few short years we tripled revenue, reduced lead time for product delivery and improved our overall customer experience. We revamped our marketing and pricing strategies and completely transformed her business from film to digital photography and artistry.

This rapid growth helped prepare me for my career as a marketing executive of over 15 years and the bustling world of ad agencies. It is there, I discovered, whether you’re a small business or a department within a larger organization, the struggles are all the same. There’s never enough, time, talent or resources to do everything you think you “should” do.

The adages of “do more with less” or “hire your way through the work” rarely succeed when trying to scale a business. Instead, businesses need to focus on aligning their efforts to their long-term vision and creating support systems to help teams do their best work.

Now I work with business owners, leaders, and marketing teams to help them focus on what truly creates an impact on their clients, teams, and communities.